How did you attract/address your target audience?
Our target audience was people between the ages of 18-35
which we have tried to address by keeping up with the fast tempo pace of the
movie in order to keep the youthful minds watching our film constantly
interested so that they do not get easily board/ distracted by other things
occurring around them. Me and my group also feel that our movie would be better
off directed at predominantly English audience because of our casting choices
in the fact that we chose to use all British actors for our film so would more
likely than not attempt to distribute our film predominantly in the UK
with an idea to have the first screening in an independent cinema in
London mainly because of the fact that we feel our film would best suit an
independent production company which would not be able to finance a film being
shown on over 1000+ screens worldwide in well-known film institutions/ cinemas
such as Odeon and showcase.
We also feel that our action thriller genre will suit UK
audiences because of the fact that in a survey taken in 2013 action thriller
was by far the most amounts of votes during the survey taking in 55% of the
votes topping some film genres such as drama, comedy and sci-fi. We also feel
that there is much less of a market for congested films in the UK rather than
the US because of the fact that in the US Action Genre Movies took in 3,900
million us dollars on average last year
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